July 2016
Blaz-O-Lure
Blaz-O-Lure Manufacturing (Sales) Co
Los Angeles, CA
1953
The month of July features Independence Day in the USA, and many communities celebrate by lighting up the sky with fireworks. So, for the Lure Of The Month, I will feature a lure that lights up the water.
Based on the premise that light always attracts fish, this lure is basically a lighted tube pulled through the water on retrieve. Some ads states that it will spin or flash, but I don’t see anything on the lure that will make it spin (except just pulling it through the water may cause this) and the light appears to stay on solid.
I suspect this lure did not sell well as the lure company was very short-lived. In just a few short years, the lure was being sold out of New York and ads now show it as just a light to add to your existing lure to “double your catch”. I have also found boxes with just lighting elements in them. There may have been sold as an attachment to other lures or as spare parts…although they don’t look like a part for the original lure.
As you can see, not much data is available on this lure that was only available for a few years.
Below are three ads starting with a 1954 ad and ending with the no hook version to “light your lure”.
